Green Marketing - 5158 Words

GREEN MARKETING Abstract: This report analyses the integration of environmental issues into the marketing planning by marketers and the strategies adopted by them to market their products and services. This study emphasises that â€Å"Proactive green marketers† adopting a free market system in their values are the most genuine group in implementing green marketing voluntarily and seeking competitive advantage through environmental friendliness. The study further delves in to the green consumer segment and the usage of marketing mix tools by marketers. From a marketing theory perspective, the logic of green marketing has been analysed by studying the relationships between marketing strategies and functions of a company. The results suggest†¦show more content†¦ONGC is the greenest company followed by Reliance Industries. Also according to global enterprise survey Indian respondents scored over respondents from 10 other countries in expecting to pay 5% more for green technology and it s benefits for the environment and return on investment(ROI) is proven. Concept of Corporate Environmentalism and Greening of Strategic Marketing: Wehrmeyer and Banerjee(1999) have analysed the greening of marketing strategies with implications for marketing theory and practice and further imply that strategic management process to the following conceptual framework of corporate environmentalism to analyse the hierarchy in strategic marketing. From the above structure it follows that, for a firm the enterprise strategy is the most important level of strategy that drives other levels. Enterprise strategy deals with the relationship of the firm and its environment and consequently conceptualisation of teh organisational environment becomes crucial to the theory and practice of marketing strategy. Further it has been argued that the corporate environmentalism has far reaching possible consequences affecting the firm, customers, employees, as well as society in general. Objectives of the study: The purpose of this study is to analyse the need to integrate social values and environmental issues into marketing strategies and clarify itsShow MoreRelatedGreen Marketing764 Words   |  4 PagesGreen marketing can be defined as promotional strategy designed to promote product or services based on environmental factors or awareness. Green marketing is different from the â€Å"marketing.† Organisation involved in green marketing take decisions relating to the systems, policies and processes of the organisation`s products (Brueckner 2010). In simple words, green marketing promote sustainable consumption. It emphases consumer needs with an effort to improve the environmental attributes of productsRead MoreGreen Marketing898 Words   |  4 PagesThere are seven key green marketing principles that will help green companies sustain. Why are green marketing principles so important? There are several reasons. One of them being that businesses can avoid accusations of greenwashing which is a term meaning to promote a companys products deceptively. Another reason is that ethically it is the right thing to do. Businesses should be promoting green and protecting and preserving the environments resources because we all use them. Finally, companiesRead MoreGreen Marketing3851 Words   |  16 PagesINTRODUCTION 2 2.0 OBJECTIVE OF GREEN MARKETING 3 3.0 LITERATURE REVIEW 3 3.1 Introduction 3 3.2 Green Marketing legislation 4 3.3 Evolution of Green Marketing 5 3.4 Benefits of Green Marketing 6 3.5 Reason Firms Use Green Marketing 7 3.5.1 Opportunities 7 3.5.2 Social responsibility 8 3.5.3 Governmental pressure 9 3.5.4 Competitive Pressure 10 3.5.5 Cost or profit Issues 10 3.6 Problems with green Marketing 11 3.7 Keys to Successful Green Marketing 12 3.7.1 Being genuine 12 3.7Read MoreMarketing Strategy For Green Marketing915 Words   |  4 Pages Marketing is not only about advertising, but it also covers the firm objectives and goal since the beginning before the product launched until the product is delivered to the customers. In addition, social marketing has become an essential consideration in a marketing perspective, as consumers are increasingly concerned about the environment, they tend to favor green brands and the environmental practices of the firm. Therefore, creating green marketing and branding is very significant for the firmRead MoreMarketing: Arizona Green Tea958 Words   |  4 Pagesflashy fonts or colors for packaging, Arizona Green Tea maintains its oriental look, providing a contrast that attracts the eye of the consumer and sells itself. The tea comes in a bottle with a light green opaque film around it. The film is illustrated and the top to the bottle is secured with a paper seal colored with an intricate and geometric desi gn. The two other main ingredients follow the Green Tea wording on the label. The wording Green Tea itself is written in both English and ChineseRead MoreThe Marketing Of Green Marketing Theory Essay1660 Words   |  7 PagesGreen Marketing Theory Since the 1970s, non-mainstream marketing concepts have started challenging traditional mainstream marketing concepts. For example, traditional marketing strategies resulted in over-exploitation, waste of resources and enterprises ignored environment deterioration. Under such strategies, enterprises only concern profit but ignores harms to consumers’ health and destroys the balance of environment. Because of these, the marketing theoretical circle started a serious discussionRead MoreGreen Marketing in China1731 Words   |  7 PagesCurrent Situation and Movement of Green Marketing in China – Analyze its Resources and Performance Li Hai-e School of Management, South-Central University for Nationalities; WuHan 430074, China Abstract: Green marketing is very important in 21 century. From the main strength of implementation, to analyze why our green marketing is backward, thinking the government should be the leading strength. On the base, the paper brings forward the principal measures government should strengthen and how toRead MoreGreen Marketing Examples2497 Words   |  10 PagesGREEN MARKETING PRACTICES OF INDIAN FIRMS Introduction According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example ofRead MoreGreen Marketing, Environmental Marketing And Ecological Marketing1289 Words   |  6 PagesNumerous individuals trust that green marketing alludes exclusively to the advancement or publicizing of items with ecological qualities. Accordingly green promoting consolidates an expansive scope of exercises, including bundling changes, changes to the generation process, item adjustment and in addition changing or altering publicizing. Almost all the governing institutes and regimes around the world have concerned about green marketing activities that they have endeavored to regulate them. ForRead MoreGreen Marketing Essay1966 Words   |  8 PagesGreen Marketing There is a student walking on the street on a chilly and raining night. She feels like to hold a cup of hot coffee in her hands to fight the chilliness. She walks directly toward Starbucks whenever an advertisement comes up to her mind. The advertisement says that the customers who bring their own cups will save ten dollars per cup at Starbucks. After a while, she holds a cup of coffee with satisfaction since she not only saved money but also did something good for the environment

My Perspective On My Life - 785 Words

My mom always says â€Å"Amigos son un peso en el bolsillo† In other words, friends are there one day and gone by the other, just like money. Moreover, the English equivalent is ‘fair weather friends’. I have to admit that I did not always agree with my mother. However, at the time I moved from Puerto Rico to Texas my perspective on friendships changed. There may be some people who believe that friends are forever, but, because of my past experience that has led me to believe that real friends do not exist. After my move from Puerto Rico to Texas, obviously many things changed, including my perspective of friendships. When I lived in Puerto Rico I had many friends, which meant the world to me, and I trusted them one hundred percent. For example, I can recall every time I had an argument with a boyfriend, I would send every message to my friends, and we would all figure out an awesome and intense response that would leave them crawling back. Also, the times we had our slumber parties, and we would stay up talking, watching cheesy movies, eating junk food, putting on makeup and taking pictures. Or, even, that time at school that one of my friends had a breakdown and we all left class for her to try to cheer her up. And, especially, when they threw me a going away party, we all talked about how we were going to video chat every day and how we would keep in touch. However, it changed once I actually moved. Slowly all of us just lost contact and now I don’t talk to any of them. As aShow MoreRelatedMy Personal Perspective On My Life883 Words   |  4 PagesOne of my spheres of influence is my family. I am both a wife and a mother. I have been married to the same wonderful man for 20 years and we have two beautiful daughters together. Our oldest daughter, Heather, is 19 years old and our youngest daughter, Rebecca is 17 years old. Heather is a senior in college and started student teaching this week. Rebecca is a senior in high school and currently trying to decide which college to go attend. Both girls still live at home with me and my husband. AsRead MoreThe Cultural Perspective On My Life1315 Words   |  6 PagesAccording to Ask.com, â€Å"Cultural perspective refers to the way that individuals are shaped by their environments, plus social and cultural factors. Such factors include a person s nationality, race and gender† (Ask .com). The cultural perspective has had a large impact on my life and comes out in numerous theories. Such as conformity, internalize commitment, post conventional, individuative-reflective and democratic. Conformity Conforming is when you â€Å"identify closely with dominant society† (DanielsRead MoreMy Life As A Social Perspective1328 Words   |  6 PagesThroughout my life I had a mindset that everything will find its place and thus accepted whatever shore the waves of time landed me. For a good decade starting from my adolescence this was my ideology. Perhaps I decided to be complacent because I had irrational fears towards the outcomes of â€Å"trying.† This seed of complacency sprouted when I developed vitiligo, the same skin condition Michael Jackson had, around patches of skin on my head in my pre-teen years. It transformed my light caramel skinRead MoreChanging Perspectives Of My Life1605 Words   |  7 PagesChanging Perspectives As I took my first step outside the door the warm midnight air greeted me like an old friend. It was a pleasant contrast to the cold stagnant air on the plane. We had just flown 16 hours with only one layover and my legs had become achy and my neck stiff. â€Å"hold on tight to your bags!† Bro. Powers, our youth leader, called out as we walked across the tarmac to go inside. Apparently all of the eager gentlemen attempting to take our bags for us were not doing so out of the kindnessRead MoreGraduation Speech : My Life And Alter My Perspective Essay811 Words   |  4 Pagessecond semester of my sophomore year at North Gwinnett High school. I had just come back from a vacation in Albany, New York, where I was visiting my best friend from middle school, Ethan Sheraw. Over the break I began preparing for an event, an event that would ultimately change the course of my life and alter my perspective. I had gained courage from those closest to me over this break, and realized that I had the power to decide my fate. Prior to my visit with Ethan, the tension in my household wasRead MoreThe Day That Changed My Perspective Of Life904 Words   |  4 Pageschanged my perspective of life for the better through the challenges faced by others close to me. It was the very beginning of summer vacation and I attended a sleepover with six of my closest friends to celebrate a birthday. As with all the previous sleepovers I had attended we played games, ate way too much food, and gossiped about boys and school. We decided that we would try to pull an all-nighter, but had failed at that attempt. When we woke the next morning I was torn away from my group ofRead MoreMy Life From A Theoretical Perspective Essay2134 Words   |  9 Pagestheir life history. People often pass various stages and occurrences in life, which in one way or the other shape their being into what they are today. Actually, this is the reason why sociologists argue that we are the product of our environment, implying that every human behavior emanated from what they saw or experienced in life. In relation to this, this paper will discuss at length about my individual development narrative, and go a notch higher to explain every occurrence/stage in my life fromRead MoreMy Life Span Perspective And The Seven Key Assumptions That Make Up Development Essay1491 Words   |  6 Pagesand discussing my journey, the modern life span perspective and the seven key assumptions that make up development. The four key assumptions that are applicable to my development, and why I decided to study the Bachelor of Social Work degree are development is multidirectional, development involves both gains and losses, development is characterised by lifelong plasticity and development is multiply influenced. My journey so far has contained different seasons and paths that my family and I haveRead MoreDescriptive Essay About My Family1704 Words   |  7 PagesI’m standing on the sidewalk with my sister outside of Pastabilities. She came to visit me over the weekend because our parents couldn’t come all the way out from California for parents weekend. We’re both very hungry and tired and a little on edge. A family is standing next to us. A mom, a dad, two younger siblings and a son who also goes to Syracuse. I’ve met the guy once or twice because he lives in the same hall but I don’t really know him that well. They have been waiting outside about theRead MoreSociology1711 Words   |  7 Pagesthe same side. Through my experiences, I shape the world around me, developing a unique perspective from my worldview. When it comes to how I perceive reality I just summarize it in these six concepts: culture, meaning, self, self-fulfilling prophecy, and scripts, and self-serving bias. My culture defines me down to my very genetic core. It explains why I drive the way I do, how I talk, what is socially acceptable, why I react to things the way I do , why I attend LIU, etc. My culture gives me a set

Dear John by Taylor Swift vs. Jessie James free essay sample

If you’ve heard of Taylor Swift or any of her songs (and let’s face it, who hasn’t nowadays?) then you’ve probably heard her scathing shame-on-you song that many believe to be about singer/song writer John Mayer. Of course, until Swiftie herself comes right out and identifies her Dear John (see what I did there?), we’ll never know. When it comes to country/pop artist Jessie James, however, we are left with no doubt that her song â€Å"Dear John† is most definitely about Mayer. both are of the same genre, but the question left on our minds is which one is worth downloading and which one should be sent to the iTunes graveyard. Let’s begin, shall we? Taylor Swift’s song â€Å"Dear John† is the fifth track off of her 2010 album Speak Now. I’ll put my own personal feelings for Taylor’s music aside for now and admit that it is a pretty decent song on it’s own. We will write a custom essay sample on Dear John by Taylor Swift vs. Jessie James or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I did enjoy the music for the track. It was sad, but there was another emotion in there that I can’t quite place. Pity? Disappointment? Whatever it was, it was definitely working for Swift. Her song tells the story of a girl who had so desperately fallen for a bad-news guy, and even though she tried everything possible to make it work out. It’s more a bitter remembering of doomed relationship, I would say. If there’s one thing Taylor is good at, it’s writing a good hate-song and â€Å"Dear John† is just that. She sings of the mystery man who not only is an â€Å"expert at sorry,† but also has a â€Å"sick need to give love and take it away,† which we can assume is part of his â€Å"dark twisted games.† I don’t know about you, but those words don’t paint pretty pictures in my mind. They kind of make me hate this John fellow’s guts. Through the whole song, John plays the victim but in reality when listening t o it we all sympathize with the poor girl who wore her heart on her sleeve only to have the stitching ripped out by Mr. Tragic. The song was never a single, but it damn-well should have been because in my opinion it was one of the better songs on the album both lyrically and musically. But then again, I do have a soft spot for acoustic-y songs. In the end, it doesn’t matter who Swift wrote the song about because girls aren’t going to be thinking of him when they’re listening to it. Instead, they’ll be thinking of their own heartbreaker. Jessie James on the other hand†¦well, it’s a good thing she’s pretty. Vocally, she has a much stronger voice than Swift. Lyrically? The song would have been better off a burning piece of paper in a waste bin than a recorded track—let alone a music video. James leaves no room for interpretation. Like Taylor’s, the music was slower, but in an up-beat, happy kind of way. Which is all fine and swell, it sounded good and it worked well with her voice. Unlike in Swift’s song, however, we know for sure that her song is definitely about Mayer. Why do I say this? Because it lists a significant amount of references to his work. From saying she â€Å"could be your wonderland† to â€Å"gravity is pulling me your way, stop waiting on the world to change, say what you need to say,† we know for sure who she is singing to. And those are only the references that I picked up on without sifting through John Mayer’s iTunes discography. My mai n problem with this song is that there is basically no originality to it. More than half of the song is just her artfully arranging Mayer lyrics into a cheap, commercial tune that I would hope my local country station would scoff at. And if she’s going to make a single out of a low-caliber song like that, it would be my assumption that the music video would have some type of compensation for the disappointing song. Instead, we get James on a bed, half-naked, posing and giving the came various â€Å"come-hither† looks that it makes me wonder if they tapped a picture of Mayer above the camera lens for her to make kissy-face at. James released her â€Å"Dear John† in September 2010 (at least that’s when the music video was first posted on YouTube), just barely over a month before Swift’s album was released. But if I didn’t know when each song was debuted? I would think James was just copy-catting Swift. Although, assuming both songs are about Mayer, they paint strikingly different images of him. I also find if kind of funny that these songs were released the same year—barely and month apart—and are supposedly about the same guy. John Mayer must feel pretty special to have two songs written about him in the same season†¦ As a fan of James’s debut album, I was really disappointed when I heard the song. As much as it pains me to say, she should leave the country to Taylor Swift and focus more on the pop stylings that she has seen success for. The winner here? Clearly Swift. Sorry Jessie.

John Mccain Essays - John McCain, Military Brats,

John Mccain Senator John McCain, a Republican from Arizona, has had a long and distinguished career in both the military and in politics. A United States Naval Pilot and Captain who received the Silver Star, Bronze Star, Legion of Merit, and Purple Heart, McCain then moved onto the House of Representatives and Senate (Biographical Data for John S. McCain). In April of 1999, McCain announced his candidacy for President, stating his mission to restore integrity into the office, reform government, and renew the American dream(The John McCain Story). Senator McCain's platform is classic GOP conservatism?a strong defense, less government regulation, tax reductions, local oversight of education?(The Issue: Senator John McCain ). McCain has endeavored to fulfill his dream by creating a web site devoted to his campaign, giving numerous speeches, running many television ads and appearing on various television programs. An integral part of his campaign has been to reach the less reliable, harder to attrac t youth vote. America's youth today is disenchanted with the political system. Two-thirds of young Americans don't vote, primarily because they don't feel candidates are addressing issues important to them (Cox, Finklestein). According to a Youth Survey conducted by Project Vote Smart, voters aged 18-24 think school shootings and kids with guns, crime and violence, poverty and unemployment, corrupt government and illicit drug sales are the five most important problems facing America today (General Population). Meanwhile, candidates spend the majority of time discussing issues such as Social Security, taxes and abortion, which are not of as much concern to young voters. John McCain has actively sought out 18-24 year olds, the group collectively known as Generation Y. The Arizona Senator reached out to young voters with a message of personal honesty and government reform, drawing large crowds on college campuses in New Hampshire and South Carolina (Sullivan, McCain Gets). McCain has addressed some of the issues that concern America's youth today. The Senator does not support gun bans but does promote effective measures that keep firearms out of the hands of criminals, children, and the mentally incompetent(Cox, Finklestein). Corruption in government, particularly the role that money plays in politics, is a main issue of McCain's campaign and is being addressed through his strategy to ameliorate campaign finance. McCain has led the fight in Congress to reform campaign finance, especially soft money contributions which are large donations to national parties from individuals, corporations and labor unions that are not susceptible to regulation. McCain, along with Democratic candidate Bill Bradley, is credited as being the first to discuss reforming the campaign finance system (Cox, Finklestein). In the Youth Survey conducted by Project Vote Smart, respondents aged 18-24 chose the World Wide Web as their most useful information source (General Population). McCain is utilizing the power of the Internet to build mailing lists, solicit contributions and to attract young voters, many of whom are more acquainted with computer networks than political networks (Sullivan, Virtual). The Internet has proved to be an important organizing tool in McCain's campaign. Young people interested in becoming involved in his campaign will find a web site that devotes an entire page to each youth organization in each state. Pages consist of upcoming events, biographical information, photographs, links and contact information, putting various aspects of McCain's campaign at the very technologically advanced fingertips of America's youth (Students 4 Dole). Each page varies; some simply list contact information, while others have inspirational letters from McCain supporters and extravagant graphics l ike waving state flags. Virtual volunteers assist electronically, emailing everything from polling station maps to voting reminders to downloadable pictures of McCain This is how we're making the Internet local to everybody, said Max Fose, McCain's Internet manager (Sullivan, Virtual). McCain is attracting Generation Y through various appearances at college campuses, using his standard line of inspiring a generation of young Americans to commit to causes greater than themselves(Gannon). McCain's Campus Connection, a group of one hundred and sixty college campuses nationwide, recently joined Students 4 Dole, an organization of over two hundred schools and colleges nationwide, to form one of the largest collections of student leaders in America. McCain's Campus Connection is now a central part of his Internet site, with its own e-mail communications network. According to